Upload Your Funeral Home's "Welcome Message" to YouTube

To gain more exposure for your funeral home or cemetery, take advantage of uploading a welcome video to YouTube. Currently YouTube is the fourth most popular website on the Internet and now Google – the most popular search engine – incorporates YouTube videos in its search results.

This explanation is does not cover the details of the actual upload process as YouTube has great instructions to create an account and upload videos. Here are those links:

• Sign up for a YouTube account
• Upload videos
• Upload videos Help Center
• Video Toolbox

The objective of this tutorial is to explain how to choose the words that you will help you get the best rankings in Google for your welcome message. Below is the window that you have to fill out to describe your video.



Title:
In the Title field, it is more important to have the terms ‘Funeral Home’ ‘Mortuary’ or ‘Cemetery’ before your company name. I would place your ‘City’ and ‘State / Province’ before your firm’s name as well. The reason for this is that the search engines place more importance on words in the beginning of the field and also most people are going to be searching for “Funeral Homes in Springfield, IL” and not particularly your Firm’s Name. Use up to 60 characters including spaces.
Example: Funeral Homes in Springfield, IL, Your Funeral Chapel, 62702

Description:
The description should state who you are, where you are, and what you do. When writing the description try to use words that people would use when searching for a funeral home or cemetery. Put more emphasis on types of services you offer instead of explaining your history – you can include the history part in your video. US firms place your zip code in the description as well as the zips of heavily populated areas and of smaller communities that you want to serve. Also include: “For more information, visit www.yourfuneralchapel.com.” at the end of your description. Although it will not be a ‘live’ link, it will allow viewers to copy it and go to your website.
Example: Welcome to Your Funeral Chapel in Springfield, Illinois, 62702. Our funeral home offers funeral and memorial services with burial or cremation. We serve all areas in Greater Springfield including Chatham, Rochester, Riverton, Sherman, and New Berlin. For more information, visit www.yourfuneralchapel.com 62701, 62703, 62704, 62629, 62563, 62684.

Tags:
Use relevant key words, the same main ones that you have used in your Title and your Description. You have up to 120 characters including spaces to list your tags– use all of them. US firms, include your Zip Code (around surrounding zip codes).
Example: Funeral Home Springfield Illinois IL 62702 Memorial Celebration Mortuary Cremation Planning Cemetery Burial Plot 62701

Make sure to use the many resources that YouTube offers, the Help Center and Video Toolbox are extremely helpful. I look forward to seeing your smiling face on YouTube - send me the link once it is up!

...Hep

PS: Here is my example: Funeral Business Management Consulting